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Master of Business Administration (MBA) – Student Projects

1. Project Title: To study Social Marketing Strategies for NGO’s

Name of Student: Vaishnavi Nagaraj Imalapur

Project Description: The project work is pursued as a part of  MBA (Master of Business Administration) curriculum at Dhole Patil College Of Engineering, and was undertaken as internship at Chetana Foundation, Pune. The project was done under expert supervision and guidance of M/S Chetana Nagaraj Timalapur (Director of the Foundation) and Mr. Nagaraj Timalapur (Secretary of Foundation). The project is about the study of Social Marketing Strategies to promote the NGO. At Chetana Foundation, initially I was imparted with process and service knowledge of the foundation and given sufficient time to know about the services and what the foundation does. Thus it gave me the opportunity to learn about all the services and the range of services Chetana Foundation offered and it made the task a bit easier as I could fulfil the need of customer in a better way.

2. Project Title: A study on E-Commerce growth in international market – impact on Supply-chain Management

Name of Student: Kaustubh Bhattad

Project Description:- Amazon.in is an e-commerce start-up company positioning itself to become the market leader in offering online merchants and consumers a uniform and trouble-free way to return merchandise purchased online. The company offers a business-to-business solution to online merchants of physical, non-perishable products. The company utilizes a consolidation approach in handling all product returns that allows online merchants to instantly save bad sales, restore customer satisfaction and stimulate repeat sales, while offering consumers a convenient, centralized online location to claim returns. By creating a new service category and utilizing the first-mover advantage, Amazon.in positions itself for rapid growth and gains a strong opportunity to raise entry barriers for possible competition. Amazon.in services streamline the entire return process for retailers. They allow retailers to outsource a large part of their business, allowing the retailer to concentrate on their core competencies and not get distracted with activities that add little value. Amazon.in will reduce capital expenditures of a company that uses their services, increase customer service of the retailer, increase sales opportunities, increase revenues, and improve inventory management. Customers will benefit by having a convenient, easy way to return their purchases as well as the ability to track their returns.


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